Developing your business’s social media strategy…

You’re missing out on a quick, affordable, and efficient method to reach almost half of the world’s population if you don’t include social media in your digital marketing approach. It is no longer a possibility to use social media for business, It’s a must-have.

Let’s take a look at how having a social media strategy may assist you in connecting with your target audience, engaging with consumers, and growing your brand.

Think SMART:

It’s not enough to say you want to double your sales or establish two more locations. That is theoretical thinking. The fact is that the finest company objectives are SMART goals. SMART is an acronym. Specific, Measurable, Achievable, Relevant, and Time-bound.

SMART objectives are carefully created to provide any company project structure and support, as well as to clearly define what you want to accomplish – and by when.

  • Specific: Be clear with regards to what you need to accomplish. This will assist you with the following advancement and measure achievement.

Example: “I want to increase the sales revenue for my eCommerce website.”

  • Measurable: Every objective ought to have a metric that you can follow. This will assist you with keeping on track and persuaded, fulfill time constraints and commend achievement when an objective has been reached.

Example: “I will add a 20% discount to products to increase the number of sales for my eCommerce website.”

  • Achievable: Your objectives ought to be tested yet additionally sensible and reachable.

Example: I will create two new ads promoting the 20% discount to increase the number of sales for my eCommerce website.”

  • Relevant: Make sure your objectives are applicable and see how they will help your business for a bigger scope.

Example: To achieve my goal of increasing sales, I will create two new ads promoting a 20% discount to increase the number of sales for my eCommerce website.”

  • Time-bound: Every objective requires a period. You can plan and remain on track more effectively with a characterized due date.

Example: “To achieve my goal of more revenue, I will create two new ads promoting a 20% discount to increase the number of sales for my eCommerce website this week.”

Utilize the right Platform to contact your audience

Make use of your information to direct resources to the platforms where your target audience spends the most time. Every sector or market area does not require the use of every platform.

Below we advise with a few examples on what to be posted where.

Video social media platforms and formats

Examples: YouTube, Tik-Tok, Instagram Stories and Reels, Facebook Watch

Used for: Watching videos in short and long formats.

Disappearing content formats

Examples: Snapchat, Instagram Stories, Facebook Stories, LinkedIn Stories

Used for: Sending ephemeral messages privately and publishing timely, in-the-moment content for all of your followers to view for up to 24 hours.

Shoppable social media platforms and features

Examples: Pinterest Product Pins, Facebook Shops, Instagram Shops, Tik-Tok

Used for: Researching and purchasing products from brands directly through social media platforms.

Business social media platforms

Examples: LinkedIn, Twitter

Used for: Connecting with professionals in your industry or potential clients.

Create a social media schedule.

It is critical to plan. A social media schedule will assist you in posting the appropriate material to the appropriate channels at the appropriate time.

Calendar key dates, events, and national holidays, as well as mixed material (video, infographics, and photos) that will entertain, educate, and enlighten your audience. Planning your postings will guarantee that you have enough time to provide meaningful and timely material rather than simply publishing for the sake of blogging.

Every platform has its own best practices when it comes to publishing frequency:

  • Facebook: once a day should be sufficient. Don’t over-post, as this may cause client dissatisfaction.
  • Twitter: schedule tweets to go out 1-5 times each day, during times when you know your audience is online.
  • LinkedIn: few times a week, post useful stuff. Keep in mind that video content is the most successful on LinkedIn.
  • Instagram: It is advised that businesses post on Instagram 2-3 times each week.
  • TikTok: upload entertaining material at least once and up to three times every day.

Rivals research

  • Find out who your competitors are.
  • How do they make use of social media?
  • When it comes to engaging their audience, what works for them and what doesn’t?
  • When you look more closely at the profiles of your competition, what draws you in?

While you don’t want to do exactly what your rivals are doing, you may look at their social media activity to see what you should and shouldn’t do.

Create communities

Take the effort to create a sense of belonging among your audience. Make an effort to communicate with them. Encourage them to share their thoughts, preferences, loves, and dislikes by asking questions. Brand loyalty is strengthened by a strong feeling of community.

Finally, When SMART gets SMARTER

You may need to reevaluate your objectives and reset them when circumstances change. In business, things change quickly, so the objective you established a few months ago may no longer be relevant or need to be revised. You may need to develop a SMARTER Goal at that point. What do the letters E and R stand for? Evaluate and Re-do.

One thing is certain: whether you set SMART or SMARTER objectives, you’ll find that being specific about what you want to do and when you want to achieve it can be the difference between success and failure.